Big A$$ Questions
Critical questions we need to address as we build our nationwide real estate powerhouse.
What do we call this new company?
BE3 Global? Other names?
Brand colors? Font?
Let's set and forget
How does ownership of the new company work?
Equity distribution and structure
How is compensation/bonuses going to work?
For leadership, agents, and staff
Do we need capital?
From who/where? And how much?
What is the investment needed per new region?
Startup costs and ongoing investment
What is the timeline of this roll out?
Key milestones and deadlines
What/how should the messaging be given?
Internal and external communication strategy
What efficiencies exist?
People? Locations?
Why These Questions Matter
Addressing these big questions is critical to our success in building a nationwide brokerage with one voice and one culture. These decisions will shape our identity, operations, and growth trajectory for years to come.
Leadership team members should come prepared to discuss these topics at our upcoming strategic planning sessions.